On June 22, the 18th "world brand conference" sponsored by world brand lab was held in Beijing, which became a grand meeting for enterprises to discuss brand, economy and management topics and share the century strategy. In the analysis report of "China's 500 most valuable brands" in 2021 released at the meeting, Lingong was listed again for eight consecutive years with a strong strength of 50.366 billion yuan, the brand value increased by 8.777 billion yuan compared with that of last year, and the market performance and brand credibility were highly affirmed.

China's 500 most valuable brands list is a national team of Chinese brands based on financial analysis, consumer behavior analysis and brand strength analysis by the world brand laboratory. Therefore, it is also known as the "Chinese brand Oscar" in the industry. This time, it won the list and achieved a significant increase in brand value, It fully demonstrates the extraordinary enterprise strength and brand influence of Lingong.

Value by strength

The promotion of brand value comes from consumers' high recognition of Lingong brand strength. From manufacturing the first loader to now covering more than 150 countries and regions around the world, Lingong has been carrying the glory and dream of China's equipment manufacturing for 49 years, cutting through obstacles on the road of "becoming an international leading enterprise of construction machinery".

From product winning to solution winning, from construction machinery manufacturer to comprehensive solution provider, under the guidance of the brand concept of "reliable bearing and heavy trust", Lingong always adheres to the core values of "efficiency first and technology leading", and moves forward on a down-to-earth basis. Today, in the production and operation management, Lingong has realized automation, digitization, networking and intelligence, built a big data collection and analysis platform, and has strong cutting-edge technologies such as big data, cloud computing and artificial intelligence. It has been in the forefront of the industry in the integration of the two, big data application and intelligent manufacturing.

Under the development trend of intelligent manufacturing, from the perspective of meeting market demand and serving customers, based on "ingenuity", relying on technical advantages, Lingong continuously provides reliable, efficient, energy-saving and safe products for industrial users, including comprehensive solutions for mine construction, comprehensive solutions for urban construction, and comprehensive solutions for industrial users Industrial automation integrated solutions, including the whole value chain, the whole scene of the construction of integrated solutions, to practice the strength of China's brand growth road.

Boosting development with sustainable development

"Sustainable brands boost company growth" is the theme of this year's world brand conference. Steve woolgar, chairman of the world brand lab and honorary professor of marketing at Oxford University, said: "a brand is the image of a country. I hope more people in the world can understand the story of China through Chinese brands. In the past 15 years, I have witnessed the rapid growth of Chinese brands, some of which have strong world influence. The sustainable development of brand should be a win-win situation at all levels of business. Through the implementation of sustainable development measures to obtain long-term returns, enterprises can continue to maintain their advantages and generate better brand awareness. Lingong has been shortlisted in the list of China's 500 most valuable brands for eight consecutive years, and its brand value has been rising continuously. The key for Lingong to maintain its brand vitality lies in keeping up with the pace of the industry's transformation towards sustainable energy.

The lofty realm of products is to create the future, and innovation is the top priority. In recent years, Lingong has been adhering to the innovation driven strategy and green development in the product field, striving to contribute to the rapid and healthy development of new energy engineering machinery industry. With "innovation" as the driving force and "reliability" as the foundation, Lingong has successfully launched a series of electric products, such as e660f ex pure electric excavator, zero emission pure electric mine car mte86, pure electric aerial work vehicle, etc. This series of products carry not only the high quality, excellent performance and excellent efficiency of Lingong brand as always, but also the grand vision of Lingong for future intelligent construction operation.

From focusing on equipment to focusing on people, Lingong creatively launched a large-scale and influential public welfare action - "good driver" in 2013. It created a new mode of public welfare action in the industry, helped tens of thousands of operators to achieve career upgrading, went deep into the old revolutionary base areas and poor areas, guided employment channels and the road to prosperity, never forgot the original intention, adhered to the nature of public welfare, and continued to innovate and upgrade, Gradually become the public welfare model of China's construction machinery industry. In 2021, the "good driver" activity will enter its ninth year, holding high the banner of low carbon, popularizing the concept of energy conservation and emission reduction and low carbon lifestyle, and guiding students to improve their skills to reduce fuel consumption and emissions. At the same time, Lingong once again cooperated with WWF to officially join the "enterprise climate action community".

Over the years, Shandong Lingong has been practicing a demonstrative road of public welfare with care and responsibility, in order to achieve the same frequency resonance with the goal of carbon peak and carbon neutralization, firmly build the cornerstone of sustainable development, and then promote the continuous growth of brand value.

The shortlist of "China's 500 most valuable brands" is not only a great affirmation of Lingong's influence and brand awareness in the industry, but also a higher expectation of Lingong's future market development. In the face of the ever-changing market environment, Lingong will not forget its original intention, forge ahead, promote brand development through international vision, strive to shoulder the responsibility of manufacturing and R & D, and contribute to the rapid progress and sustainable development of China's construction machinery industry.